There is so much History, so many stories, so many anecdotes and so many good times that it would fill page after page. So here's a short version of " About Us." 

Bruce Watters Jewelers has provided St. Petersburg and central Florida with quality, sophisticated, and stylish items of jewelry for the past 107 years. The third generation of Watters' continue to provide the integrity, service and
expertise that our customers have depended on through the years.

Founded by W.A. Rogers in 1905, and later joined by his nephew, Bruce Weaver Watters, the store has been open continually ever since, making it the city's oldest retail business. Today, Bruce Walter Watters and his son James Bruce Watters are proud to carry on the tradition.

Located on beautiful Beach Drive in St. Petersburg, Bruce Watters Jewelers helped lead the renaissance of waterfront shopping and is at the epicenter of the entire area. Additionally, our Company continues to be a progressive force in serving the Community which has been so loyal to us for over 10 decades.

All of our items are hand selected from around the world and reflect the taste in jewelry that has made our customers stand out as discriminating connoisseurs.Whether your taste is elegant, traditional or chic you can count on Bruce Watters Jewelers to keep you in touch with the latest in trends around the world.

Bruce Watters Jewelers is a Certified Gem Lab designated by the American Gem Society. These credentials help assure our valued customers that we are indeed qualified to assess the quality of any jewelry that we present for your inspection.

We ask that you give us the opportunity to earn your trust. Please feel free to stop by to say hello, reminisce or browse. We would like the opportunity to make our "About Us" become "About You."